Tourism Market Snapshot (Czechia): July 2026 brought 2.5M guests and 6.7M tourism nights, with arrivals down 0.4% but nights up 0.3% year-on-year; commercial accommodation gained guests (+3.9%) while private/other saw fewer arrivals (-8.2%), and domestic stays shifted toward shorter average trips. Hotel Loyalty Expansion: Global Hotel Alliance is adding Turkey’s Marmara Hotels (6 properties) and Poland’s PURO Hotels (9 properties) to its GHA DISCOVERY program, bringing 15 new independent hotels for points and member savings. EU Housing vs Short-Term Rentals: The European Commission is set to propose tougher rules to help restrict short-term holiday rentals and non-primary home purchases, as housing pressure rises across capitals including Prague. Czech Mobility & Tech: Škoda Peaq claims a new SUV range record—936 km on one charge—while AirAsia and Pegasus launch a codeshare that includes Prague among expanded Europe links. Travel Planning & Deals: easyJet opens a winter sale with fares from £14.99 across 139 destinations, and Wizz Air adds extra matchday flights from London Luton to cities including Prague. Czech Travel Rules for Russians: Czech diplomacy is preparing stricter notification procedures for Russian diplomats after EU-wide scrutiny tied to the Leipzig airport drone incident.